About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors, businesses, and non-profit organizations spread their message like wildfire. He has consulted with numerous publishing houses, non-profits, and trained over 400 authors, including several New York Times bestsellers. Rob is the author of "Sell Your Book Like Wildfire," which is considered the bible of book marketing. Find out more at: WildFire Marketing. You can follow Rob on Twitter and connect with him at: Google+ or email at: Rob@StartaWildFire.com.

Are You Converting Online Sales?

I’ve followed Seth Godin’s blog for several years and appreciate his outside-the-box thinking when it comes to marketing. However, I disagree with one of his recent posts entitled, What’s Wrong With Your Website? In his post, Seth states: It's not unusual for a thousand people to visit your website before someone buys something…People won't click all the things they can click, ever. They won't get three or four or nine clicks into your site no matter how responsive, web-kitted, and user tested your site is…But don't beat yourself up that it's not converting. By real-life definitions, nothing online converts. I understand Seth’s perspective that capturing online sales can be difficult due to all of the noise, distractions, … [Read more...]

5 Best Practices of Bestselling Authors

Bestseller-Best-Practices

Since I started consulting in 2007, I’ve had the pleasure to work with several New York Times bestselling authors, including Lysa TerKeurst, Wanda Brunstetter, Dr. Gary Chapman, etc. In an era where business leaders and pastors buy their way onto the bestseller lists, it’s nice to see my clients do it in a legitimate manner. Even better, they’ve done it on a repeated basis. For example, Lysa TerKeurst recently hit the New York Times list for the third time with her newest book, The Best Yes. Many people ask me what’s the secret to becoming a bestseller. There is no secret, but here’s what my bestselling clients do that less successful authors don’t do: 1. Bestsellers use the power of free to create paid sales. Here’s a … [Read more...]

Is Your Marketing Missing the Obvious?

Rob_nieces

Recently, my wife and I took care of our two little nieces, ages 3 and 6, while their parents went on a trip overseas. Since I consult a lot in the publishing industry, it’s fun to give them books and read story time together before bed. Inevitably, one of my nieces will ask a serious, but humorous, question that identifies the obvious, such as: Uncle Rob, why is your face so scratchy? Because I have a beard with whiskers… Uncle Rob, why do you get more cookies than me? Because I have a bigger tummy… Uncle Rob, how come I have to wear a shirt at the swimming pool, but you don’t? Because…err, let’s change the subject. Oh, look at that bird over there! I love how young children have the ability to see obvious issues and … [Read more...]

Don’t Trip at the Finish Line

finish-line

Recently, some guy who bills himself as a fancy consultant purchased one of my downloadable teaching resources on my website. Two days after he purchased, I received an email from him asking for a full refund claiming that he “didn't find enough new ideas to justify the cost.” Since I offer a money-back guarantee on my products, I have no problem giving refunds. But, I always chuckle when people make audacious requests and claim to know it all. When I visited the website of “Mr. Refund Requester,” I found it hard to believe that he would have a corner on the market of great ideas. His website was boring and outdated. He didn’t offer any testimonials, case studies, or endorsements from happy clients. There were no free resources … [Read more...]

Waiting for Lightning to Strike

lightning

Natural wildfires are created by rare, catastrophic events, such as a lightning strike or a volcano eruption. You can’t plan or prepare for these occurrences. They tend to happen beyond our control. In the publishing world, a naturally-started wildfire would be like a lightning strike, such as Oprah selecting your book for her famous book club, landing a guest spot on Good Morning America, or getting a random endorsement from the President of the United States. It’s rare, but it occasionally happens. Yet, there’s little you can do to control the process. Unfortunately, some authors concentrate on trying to make this phenomenon happen. They hope, they pray, they read their horoscopes, but they wind-up doing little to market their … [Read more...]