About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors, businesses, and non-profit organizations spread their message like wildfire. He has consulted with numerous publishing houses, non-profits, and trained over 400 authors, including several New York Times bestsellers. Rob is the author of "Sell Your Book Like Wildfire," which is considered the bible of book marketing. Find out more at: WildFire Marketing. You can follow Rob on Twitter and connect with him at: Google+ or email at: Rob@StartaWildFire.com.

The Love / Hate Relationship Between Authors and Publishers

Author-Publishers-Love-Hate

A recent survey of 800 traditionally-published authors revealed some surprising thoughts about the book industry. Compiled by Jane Friedman and Harry Bingham, authors from the United States and the United Kingdom revealed a contentious love/hate relationship with their publishers. The data revealed the following conclusions: Authors have serious reservations when it comes to their publishers’ marketing skills and philosophy. Authors believe publishers are poor at communicating with their authors. A clear majority of authors are unimpressed by their publishers. Authors feel poorly paid and poorly treated. Yet, authors are NOT leaving the traditional industry. The results of this survey do not surprise me. I’ve heard … [Read more...]

Do Not Believe in Yourself

Believe-in-Yourself

Successful marketing does not start with believing in yourself or your organization. It starts with believing in your results. I've met lots of authors, non-profit directors, and business executives who are passionate about what they do. They have a strong belief that their book is great, their charity campaign is worthy, or their products are top-notch. However, the problem is that no one really cares what you think about yourself or your organization. To be more specific, your readers, donors, and customers are not influenced by a belief in yourself (unless you're the pretentious Tony Robbins). Instead, people are motivated to read, donate, and purchase based on the results they want to experience. Consumers operate on the principle … [Read more...]

Marketing that Beats the Odds

Front-of-the-Class

Here at the WildFire Marketing world headquarters, we talk a lot about spreading our clients’ messages like wildfire. There’s nothing better than seeing people respond to a new book, an innovative product, or a noble non-profit campaign that improves their lives. But, some messages deserve extra attention due to the inspirational power that they represent. As an example, I recently attended a fundraising event for a wonderful non-profit client, Growing Leaders, who teaches character-building skills to high-school and college students. The main speaker for the evening was an award-winning teacher named Brad Cohen. Brad has been honored as a Georgia Teacher of the Year, written a prize-winning book, featured in People Magazine, and … [Read more...]

Does Your Marketing Pass the Testimonial Test?

Quick…time for a marketing pop quiz! Take a moment to answer the following three questions: 1. When was the last time you asked a happy customer, reader, or donor for a testimonial? 2. When was the last time you received a testimonial from a happy customer, reader, or donor? 3. When was the last time you posted a testimonial from a happy customer, reader, or donor on your website, social media pages, or other marketing materials? If you answered “over 60 days ago,” I don’t know,” or “never,” the bad news is you failed the testimonial test. Go to the chalkboard and write 100 times “I will listen to Rob and respect the power of testimonials from now on.” Don’t feel bad. I’ve had to put myself in detention … [Read more...]

Is Your Marketing Stuck in Medieval Times?

If you read last week's post, you know that I am quite keen on a book called "How Brands Grow," by Dr. Byron Sharp. He is one of the few people in the world who has applied extensive scientific research and testing to prove what types of marketing ideas are true and false. He's conducted research for respected companies, including Coca-Cola, Proctor & Gamble, Kellogg's, Kraft Foods, Turner Broadcasting, ESPN, etc. Dr. Sharp's findings have revealed that a lot of what is taught by common marketing textbooks and social media gurus - is absolutely wrong! Dr. Sharp says that modern marketing is in a position similar to medieval times when people believed that the earth was flat and that doctors who blood-let their patients would help … [Read more...]