I hope the title of this email got your attention, because I want your attention for a moment. I'm really ticked off with Facebook and you should be, too. Here's why... The Facebook Principles page, the first sentence states: "We are building Facebook to make the world more open and transparent, which we believe will create greater understanding and connection." Further down the same page, it says, "People should have the freedom to access all of the information made available to them by others." Sounds great, doesn't it? I feel so warm and fuzzy, let's all gather and sing "kumbaya." However, the truth is that Facebook doesn't abide by their own principles. Instead, they purposely "throttle" what you post, which means they choke off … [Read more...]
About Rob Eagar
Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors, businesses, and non-profit organizations spread their message like wildfire. He has consulted with numerous publishing houses, non-profits, and trained over 400 authors, including several New York Times bestsellers. Rob is the author of "Sell Your Book Like Wildfire," which is considered the bible of book marketing. Find out more at: WildFire Marketing. You can follow Rob on Twitter and connect with him at: Google+ or email at: Rob@StartaWildFire.com.
If a tree falls in a forest and no one is around to hear it, does it make a sound? Likewise, if you write a book and no one reads it, does it make you an author? I would argue no, because the whole point of writing a book is to share it with others. Otherwise, you're just writing a diary. There is a proverb in the Bible that says, "No one lights a lamp and hides it in a jar or puts it under a bed. Instead, they put it on a stand, so that those who come in can see the light." If your book helps people "see the light," then what sense does it make to avoid marketing? Authors should feel excited to let their value shine. If you reach out to help someone, you usually don't feel guilty about it. Instead, you feel happy to assist someone … [Read more...]
There is no neutral in marketing. You must apply positive energy to build an audience. Otherwise, your audience will eventually dwindle to nothing. In our physical world, fundamental laws are at work which cause moving objects to eventually stop unless force is applied to that object. For example, if you put your car in neutral and coast down the road, it will come to a stop if you don't put it in gear and press the accelerator. Likewise, if you roll a ball across your yard, it will come to a standstill. A similar dynamic occurs in marketing. For example, I met an author who wrote a bestselling book five years ago. He conducted an effective marketing campaign and sold over 100,000 copies. However, instead of capitalizing on his … [Read more...]
I hope you enjoyed last week's funny video about audio books. If you missed it, click here. This week, we're back to a serious topic that needs your attention. In January, Facebook quietly changed their system to try and coax more money out of your pocket. You need to be aware of these changes, because they don't represent fair business practices to its users. I've always viewed Facebook with a sense of skepticism. But, after watching these insightful videos from Derek Muller at Veritasium, my skepticism only increased. If you use Facebook as a marketing tool to promote your books, business, or non-profit organization, you need to know the truth. Watch these two videos for an eye-opening expose on Facebook: I … [Read more...]
I thought it would be fun this week to take a break from talking about serious marketing and publishing issues to pass along a funny video about audio books. Enjoy this clever, creative video. Back with the serious stuff next week. … [Read more...]