About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors, businesses, and non-profit organizations spread their message like wildfire. He has consulted with numerous publishing houses, non-profits, and trained over 400 authors, including several New York Times bestsellers. Rob is the author of "Sell Your Book Like Wildfire," which is considered the bible of book marketing. Find out more at: WildFire Marketing. You can follow Rob on Twitter and connect with him at: Google+ or email at: Rob@StartaWildFire.com.

How to Catch the Big Fish

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I just celebrated my birthday and received one of the best presents ever. I went fly-fishing and caught a giant 8.5-pound rainbow trout. Landing that fish and holding it was the experience of a lifetime. To me, there's something surreal and invigorating about fly-fishing. However, catching trout is no easy task. They're smart, skeptical, and elusive. In fact, there are a lot of similarities between the challenge of fly-fishing and the challenge of marketing: 1. You must offer tangible value. If you want to catch fish, you've got to present an offer that meets their interests. The flies I cast in the Spring generally don't work well in the Fall, because different insects hatch at different times of year. I have to figure out what the … [Read more...]

How to Create a Marketing Wildfire

How to Create a Marketing Wildfire

Last month, I was honored to present a live webinar with Soundview Executive Book Summaries to hundreds of authors and business executives around the world on the topic of “How to Create a Marketing Wildfire.” The purpose of my webinar was to help listeners: Develop marketing language that influences people to purchase. Build an army of “word of mouth warriors.” Create inexpensive tools that overcome people’s natural skepticism. Refuel your ability to market with confidence and enthusiasm. This lively one-hour webinar allowed me to teach critical marketing concepts in deep detail. Plus, I was able to take a few questions from the audience at the end. Soundview kindly allowed me permission to post this webinar on … [Read more...]

The Promotional Power of Success Stories

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One of the secrets to spreading your message like wildfire is to get other people to act as “word of mouth warriors.” Imagine hundreds of people singing your praises to the public. A great way to make this happen is by utilizing the power of success stories. For example, Dave Ramsey, radio host and New York Times bestselling author of The Total Money Makeover, uses the power of success stories better than anyone I've seen. Dave openly invites people to share how much personal debt they use to carry, explain how Dave helped them get out of debt, and then scream with glee, “I’m debt free!” Dave congratulates them, plays a funny inspirational soundtrack, and you can’t help but feel happy. Watch the following video called … [Read more...]

The Top 10 Reasons Why Non-Profits Are Non-Profitable

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When I was young, my grandfather owned a boat that he kept stored in his garage. The boat irritated my grandmother, because it was expensive to maintain, took up a lot of space, and she no interest in water activities. One day, she expressed her displeasure by hanging a sign in their garage that said, "A boat is a hole in the water into which you pour money." After consulting with numerous non-profit organizations, I've found that you could create a similar sign that reads, "A non-profit is a hole into which people pour money." This doesn't mean that all non-profits are wasteful or ineffective. Nothing pleases me more than helping a great organization spread its message like wildfire. But, my experience has shown that the following 10 … [Read more...]

The Happy Side of Marketing

What if marketing was always boring, tedious, and unproductive? Would you continue to do it? “Heck, no” would be the response. However, what if your marketing was successful but you didn’t take time to celebrate? Would you continue to do it? You might continue to press on. But, over time, you would train your brain for burn-out. As human beings, we need to stop and celebrate our successes. Otherwise, we begin to think that life is all about work. That’s a great way to kill your creativity, which is the key to effective marketing. The problem is that our marketing goals can get lost in a sea of other business and life priorities. So, when we do succeed, we barely stop to cherish the fruits of our labor. Or, we quickly move on to … [Read more...]