Tomorrow, I leave for Paris on vacation. But, it’s not just any vacation. I’m taking my parents to celebrate their 50th wedding anniversary. Plus, the day we leave is my wife’s birthday (Don’t ask, I’m forbidden to mention her age). As you can imagine, we are extremely excited to go on our trip. Special anniversaries
If you’re an author, business owner, or non-profit executive, does your business have a marketing beacon? Just like a lighthouse guides ships safely ashore, marketing beacons work to guide customers to your business.
As an expert contributor for Book Business Magazine, I recently wrote an article entitled, “How Editors Can Help Publishers Sell More Books.” Below is an excerpt with a link to the complete article. Take a moment to read this important information. — What if editors possess a hidden ability to help publishers sell more books?
What if the moment adults go online they no longer act like adults? What if grown men and women surfing the Internet act more like children? How does that phenomenon affect they way you market and sell products from your website?
What if all the hype about marketing books via social media is just noise? Social media may be here to stay, but are publishers seeing the ROI that they expected? To see how are publishers faring, let’s look at some eye-opening numbers…