About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors, businesses, and non-profit organizations spread their message like wildfire. He has consulted with numerous publishing houses, non-profits, and trained over 400 authors, including several New York Times bestsellers. Rob is the author of "Sell Your Book Like Wildfire," which is considered the bible of book marketing. Find out more at: WildFire Marketing. You can follow Rob on Twitter and connect with him at: Google+ or email at: Rob@StartaWildFire.com.

How to Control a Media Interview

Media Interview

A good way to gauge your interview prowess is by mastering the ability to steer a conversation to only the topics that you want to discuss. Just because a radio or TV host asks you a question does NOT mean that you must answer it. Sure, it's polite to respond to someone's question. But, if the host starts down a verbal rabbit trail, you're not obligated to follow and waste time from talking about your main points. Occasionally, you may interact with a host who acts condescending or openly disagrees with your opinion. But, don't let him or her bully you. Instead, sidestep the argument and redirect the question to a subject that you want to discuss. Think of an interview like steering a car. The host may ask the questions, but you're the … [Read more...]

Successful Marketers Share a Need for Speed

After training over 400 authors, working with numerous non-profits, and consulting with publishers, I’m frequently asked what characteristics define my most successful clients. My answer is simple, but may sound unexpected. My most successful clients are decisive and quick. They’re able to swiftly make choices that lead to business growth, such as writing a new book, developing new speeches, maintaining consistent marketing activities, launching new products, etc. Sometimes, the biggest impact on success is that ability to make a decision to do something and complete that task in a short period of time. This answer usually catches people by surprise. They wonder, “Aren’t successful people the ones with most creativity, the most … [Read more...]

Great Marketing Does Not Try to Please Everyone

In my book, Sell Your Book Like Wildfire, I discuss seven principles for building a great brand. One of the principles states:  Your brand must appeal primarily to people who have the decision-making power and money to work with you. If your brand appeals to leaders, then you’re on the right track. If not, then it will hinder your sales growth. Remember that your brand does NOT have to please everyone, including your friends, because your friends don’t hire you for major projects, bulk book purchases, speaking engagements, or business deals. However, I see too many authors, non-profits, and business leaders miss this principle and make the following marketing mistakes: 1. An unhealthy desire to please everyone prevents the … [Read more...]

Facebook Says: Show Me The Money

At the beginning of this year, Facebook made a change to their algorithm that significantly decreased the reach of a typical post.  For instance, if you had 1,000 fans, less than 200 would actually see your posts. Last week, Facebook announced that they will kick off 2015 with an even tighter squeeze on promotional posts that marketers send to their fans. In other words, if you want a promotional post to reach all of your fans, you’ve got to buy a Facebook ad in order to reach them. What was highway robbery has now turned to brash money-grabbing. Yet, Facebook can dictate the rules because they’ve amassed over 1 billion users and their stock price is at a high point. Facebook’s reasoning behind this change is that users were … [Read more...]

The 4 Types of Authors: Part 5 – Authors Who Play Dead

4-Types-of-Authors-Play-Dead

My previous post explained how there are only four types of authors in the world, and we looked at the strange, but successful, group known as the Dead Author category. These authors are able to sell books without giving any personal marketing effort because they’re…dead. That may seem strange, but there’s an even stranger kind of author – the living dead. I call them Authors Who Play Dead, and they are the scariest group of the four categories. Authors who play dead can also be classified as “zombie writers.” They aren’t dead, but they walk around lifeless, groaning, and suck the life out of a publishing house. These authors “play dead” because they refuse to give marketing effort, act apathetic towards promoting their … [Read more...]