Suppose I asked you the following two questions: “Would you give me $10?” “Would you like a free gift card worth $10?” Which question has more appeal to you? Obviously, the second one. Which question sounds selfish and which one sounds generous? It’s a no-brainer. Yet, most marketers tend to use the first type of
Seismic-level statistics recently sent shockwaves through the publishing industry. A presentation at Digital Book World 2017 by the Data Guy revealed these surprising details: 69% of book all sales, including print, digital, and audio, are now made online and only 31% of books are bought in brick-and-mortar stores! Amazon accounts for 74% of all U.S.
“We don’t have enough bandwidth…” is a common complaint that I hear when consulting with organizations. I’ve concluded this phrase actually means, “We’re so busy doing unproductive activities that we don’t have time to add new activities that would be more productive.” Does this problem exist in your organization or personal routine? Consider how plants
Marketing is the art and science of persuading people to buy from a distance. Use of language and images convinces consumer that your product is worth purchasing. The persuasion process works by displaying “triggers” that incite people to overcome their own skepticism. Below are examples of effective marketing triggers: 1. Low Price: When people see
Writing a book is one of the best ways for a business owner or non-profit director to gain attention for their organization and boost revenue. But, my decision to self-publish caused me to miss out on three critical elements to business growth.