Writing a book is one of the best ways for a business owner or non-profit director to gain attention for their organization and boost revenue. But, my decision to self-publish caused me to miss out on three critical elements to business growth.
The longer I consult (over 10 years now), the more I’m convinced that marketing effectiveness is directly tied to self-esteem. Results or the lack thereof come from the mindset you carry. For example, the belief that you are competent leads to proactive behavior, enthusiastic promotion, and increase creativity. In contrast, the belief that you are
Happy New Year! As we enter 2017, you might feel overwhelmed with resolutions and the desire to improve upon last year. But, sometimes the hardest part is placing proper focus on the right priorities. With a plethora of ways to market your message, it’s easy to fall into analysis-paralysis. So, I’m giving 10 marketing “Do’s
As we wind down 2016, I’d like to personally wish a Merry Christmas to all of my clients, blog readers, and e-newsletter subscribers. You’ve help make this the biggest year ever at WildFire Marketing! As I reflect over the past twelve months, I thought it’d be helpful to recount my six most popular newsletter marketing
My latest column for Book Business Magazine has received a lot of attention entitled, “The Future of Bookstores May Rely on Guerilla Retailing.” Below is an excerpt with a link to the complete article of this must-read information… — When you look into the rearview mirror of book retailing what do you see? A path