About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors, businesses, and non-profit organizations spread their message like wildfire. He has consulted with numerous publishing houses, non-profits, and trained over 400 authors, including several New York Times bestsellers. Rob is the author of "Sell Your Book Like Wildfire," which is considered the bible of book marketing. Find out more at: WildFire Marketing. You can follow Rob on Twitter and connect with him at: Google+ or email at: Rob@StartaWildFire.com.

How to Create Effective Case Studies


In last week's post, I explained why case studies are the ultimate weapon in your marketing arsenal. That’s because nothing you can say about yourself is more powerful than what happy customers, donors, or readers say about you. Let other people sing your praises and build your credibility. To be clear, a marketing case study is NOT: A testimonial or endorsement A list of your past clients A description of the services you offer Instead, a marketing case study IS a before-and-after story detailing how you created positive results for a customer, donor, or reader. The easiest way to create an effective case study is to use the following format with these four section … [Read more...]

The Ultimate Marketing Weapon: Convincing Case Studies

Case studies

There is no better weapon in your marketing arsenal than a convincing case study. Here’s an example. Earlier this year, I helped a publishing client revive consumer interest in a 23-year-old backlist book. Our efforts were so successful that the book made the New York Times bestseller list for the first time in the book’s history. This success was major news, because it’s rare for an old book to make the bestseller lists after being years in publication. Afterwards, I gave a presentation on this success story to a roomful of executives at a publishing conference. Within two weeks afterwards, three companies approached me for high-profile consulting projects. Their mindset was, “If you can do that for your client, maybe you can do … [Read more...]

Bad Websites, Good Websites, and How to Know the Difference

You have a website. I have a website. Almost everyone has a website. But, how do you know if your website is actually good or bad? How do you accurately judge between sites that are effective or ineffective? When I talk with my clients, many of them mistakenly use the wrong criteria to determine if their website is good. For instance, they make comments, such as: I want my website to look good. I want my my website to rank high on search engines. I want my website to display useful content. I want my website to represent my unique brand and personality. Those comments may sound good, but they’re all incorrect. Just because a website looks pretty, receives search traffic, or contains useful content doesn’t mean it’s … [Read more...]

Psychology Always Trumps Technology

Recently, I ran across several articles from so-called “marketing experts” touting their secret ways that anyone can use technology to grow a business. You’ve probably seen similar articles with titles, such as: How to Improve Your SEO and Get to #1 on Google Essential Steps to Land More Customers with Twitter and YouTube 13 Reasons Why People Crave Infographics Secrets to Social Media Success You’d think the people who wrote these articles were on the payroll for Facebook or Google by the way they fawn over these online platforms. Their viewpoint suggests that technology has come to save the day. And, anyone who knows their “special secrets” can use social media, podcasts, search engines, videos, infographics, … [Read more...]

Boring Books in Search of a Miracle

What if half of all the books ever written should never have been published in the first place? Is the world full of too many boring books? From my perspective, it seems that too many books are just a lackluster manuscript in search of a miracle. As a consultant to authors, publishers, and retailers, two recent consulting experiences lead me to this conclusion. Not long ago, I spoke to a room full of writer’s who found it difficult to create a compelling hook for their books. Every description they developed was too bland – even when judged by the other authors in the group. Their books just sounded boring. In addition, I talked with a publishing house who had the courage and honesty to admit that 40% of the books they publish … [Read more...]