When it comes to advertising, the human brain can easily filter out and ignore the images that we see. Besides the avalanche of ads most people view everyday, it’s common for consumers to sit through advertisements while talking to someone else, looking at a mobile device, daydreaming, etc. It’s not surprising recall rates are so
The Author Amazon Infatuation
The desire to be a bestseller can be so intoxicating that authors will do ridiculous things to claim the title. Worse, there are now unscrupulous scam artists telling naïve authors they can guarantee getting their book to #1 on Amazon. Get the details…
How to Win a Marketing Championship
If you’re a fan of football, you’ve probably heard the TV talking heads and sports experts claim that “Football is a quarterback-driven league.” In other words, a team can’t win unless they have a top-tier heroic quarterback. Yet, the opposite has been true. The last two football championships were won by teams who did NOT
Marketing for the Future
Do you view marketing as a short-term fix or a long-term future? Are you learning about marketing with the unrealistic hope that it will quickly cure an immediate business problem and double your sales? Learn from three of my former clients who continue to market well and reap the rewards after many years.
How Publishers Can Cure Ugly Sample Syndrome
I enjoy writing for Book Business Magazine and my latest article is entitled, How Publishers Can Cure Ugly Sample Syndrome. Below is an excerpt with a link to the complete article. If you’re a publisher or an author looking to attract more readers, this is must-read information… — What if publishers could sell more books
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