In 2014, America was swept by a movement called the Ice Bucket Challenge. You may remember people posting videos of pouring ice-cold water over their head and then challenging their friends to do the same. Thousands of people participated and the movement went viral gaining national attention. The purpose of the Ice Bucket Challenge was
What Wins? Controversy Vs. Contrarianism
In the marketing world, many people confuse controversy and contrarianism as the same thing. Yet, there is a marked difference between the two. Rob examines the story of Colin Kaepernick to show why…
Exposing the Biggest Myth in Advertising
Too many marketing executives believe the myth that targeting smaller specific groups of consumers is the best way to increase sales. But, this belief can be the kiss of death for large brands. Read why…
How Many Humans See Your Online Ads?
If you buy any type of online advertising, you need to be aware of the rampant corruption and robotic activity in the ad industry that is wasting your money…
New Life for an Old Book: A Success Story
When a client experiences success, I enjoy sharing their achievements with others. This year, I’ve consulted with several publishing houses to help them implement advanced book marketing tactics. One of my publishing clients recently sent me this exciting success story: Previously, one of our authors was a bit frustrated with the way his book was
- « Previous Page
- 1
- …
- 24
- 25
- 26
- 27
- 28
- …
- 116
- Next Page »