In Chapter 10 of my new book, “Sell Your Book Like Wildfire,” I interview several industry experts from all different parts of publishing. One of my favorites is Joe Wikert who manages the sales and editorial groups and also co-chairs the O’Reilly’s Tools of Change conference for publishers (TOC). Joe has provided insight about the
The Marketing Power of Free Resources
I’ve helped dozens of authors and non-profit organizations improve their website with dramatic success (check out my portfolio of WildFire Websites). One of the key changes I always suggest is adding a dedicated “free resources” page. That’s because my experience with clients has shown that a free resources page is the second most popular page
Think Like a Producer to Get More Media Interviews
If you want to get more media interviews, put yourself in the position of a producer. The producer is the decision-maker behind most radio and TV programs who’s responsible for planning the topics and booking guests. If you’re a producer, would you rather be approached by someone who is just trying to get airtime to
Five Marketing Lessons from Fly-Fishing
In the last year, I took up fly-fishing as a hobby. There’s something surreal and invigorating about standing in the middle of a river. However, catching rainbow trout is no easy task. They’re smart, skeptical, and elusive. In fact, there are a lot of similarities between the challenge of fly-fishing and the challenge of marketing: 1.
3 Steps to Successful Marketing – Part 3
Earlier, I covered parts one and two of this 3-part series called “3 Successful Steps to Marketing.” To summarize, I’ve explained how effective marketing can be boiled down to three fundamental questions. Whether you’re an author, business owner, or non-profit director, you can achieve success by asking yourself the following: What is your value? Who needs your value
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