In the last year, I took up fly-fishing as a hobby. There’s something surreal and invigorating about standing in the middle of a river. However, catching rainbow trout is no easy task. They’re smart, skeptical, and elusive. In fact, there are a lot of similarities between the challenge of fly-fishing and the challenge of marketing: 1.
3 Steps to Successful Marketing – Part 3
Earlier, I covered parts one and two of this 3-part series called “3 Successful Steps to Marketing.” To summarize, I’ve explained how effective marketing can be boiled down to three fundamental questions. Whether you’re an author, business owner, or non-profit director, you can achieve success by asking yourself the following: What is your value? Who needs your value
3 Steps to Successful Marketing – Part 2
In part 1 of my 3-part series called “Successful Steps to Marketing.” The gist is that effective marketing can be boiled down to three fundamental questions. Whether you’re an author, business owner, or non-profit director, you can achieve success by asking yourself these three questions: What is your value? Who needs your value the most?
3 Steps to Successful Marketing
Marketing is a simple process when you boil it down to the fundamentals. Whether you’re an author, business owner, or non-profit director, you can achieve marketing success following these three simple steps. Ask yourself: What is your value? Who needs your value the most? Where do those who need your value congregate in large numbers?
Stop, Look, and Listen for Better Marketing
Young children are often taught to “stop, look, and listen” before they cross the street. Stop to see what’s in front of you. Look both ways to make sure no cars are coming. And, listen for any oncoming traffic. This same principle works in marketing. For example, I teach marketing seminars at conferences across the