WildFire Marketing client, Valorie Burton, will appear as the featured guest on The Dr. Oz Show airing Friday, September 14th at 4:00pm Eastern. Valorie Burton is the author of Your 5-Minute Personal Coach and Successful Women Think Differently. She will join Dr. Oz to help 50 women filled with emotional baggage that is making them fat,
Think Like a Producer to Get More Media Interviews
If you want to get more media interviews, put yourself in the position of a producer. The producer is the decision-maker behind most radio and TV programs who’s responsible for planning the topics and booking guests. If you’re a producer, would you rather be approached by someone who is just trying to get airtime to
Five Marketing Lessons from Fly-Fishing
In the last year, I took up fly-fishing as a hobby. There’s something surreal and invigorating about standing in the middle of a river. However, catching rainbow trout is no easy task. They’re smart, skeptical, and elusive. In fact, there are a lot of similarities between the challenge of fly-fishing and the challenge of marketing: 1.
Press Release: WildFire Marketing Celebrates Back-to-Back New York Times Bestsellers by Wanda Brunstetter and Lysa TerKeurst
Atlanta, GA: Two authors coached by Rob Eagar, president of WildFire Marketing, achieved a rare back-to-back publishing accomplishment. In the past 30 days, Wanda Brunstetter and Lysa TerKeurst both hit the New York Times and USA Today bestseller lists with new books in 2012, which added to their bestselling books in 2011. Brunstetter achieved a
3 Steps to Successful Marketing – Part 3
Earlier, I covered parts one and two of this 3-part series called “3 Successful Steps to Marketing.” To summarize, I’ve explained how effective marketing can be boiled down to three fundamental questions. Whether you’re an author, business owner, or non-profit director, you can achieve success by asking yourself the following: What is your value? Who needs your value
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