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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Sep 21 2012

The 10 Commandments of Book Marketing

Digital Book World

Read my latest post at Digital Book World: The 10 Commandments of Book Marketing Are you breaking any?  

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Written by Rob Eagar · Categorized: Author Tips, Digital Book World, Marketing Tips

Sep 17 2012

The Marketing Power of Free Resources

I’ve helped dozens of authors and non-profit organizations improve their website with dramatic success (check out my portfolio of WildFire Websites). One of the key changes I always suggest is adding a dedicated “free resources” page. That’s because my experience with clients has shown that a free resources page is the second most popular page

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tips

Sep 12 2012

Writing for Digital Book World

Digital Book World

I’m part of the industry expert blogging team over at Digital Book World.  DBW was designed to address the radically changing commercial publishing environment by offering educational and networking resources for consumer publishing professionals and their partners — including agents, booksellers and technology vendors. I’ll be speaking at the inaugural DBW Discoverability and Marketing Conference in

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Written by Rob Eagar · Categorized: Press Releases

Sep 10 2012

WildFire Marketing client, Valorie Burton, will appear on Dr. Oz TV Show, Friday, Sept. 14th

WildFire Marketing client, Valorie Burton, will appear as the featured guest on The Dr. Oz Show airing Friday, September 14th at 4:00pm Eastern. Valorie Burton is the author of Your 5-Minute Personal Coach and Successful Women Think Differently. She will join Dr. Oz to help 50 women filled with emotional baggage that is making them fat,

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Written by Rob Eagar · Categorized: Press Releases

Sep 10 2012

Think Like a Producer to Get More Media Interviews

If you want to get more media interviews, put yourself in the position of a producer. The producer is the decision-maker behind most radio and TV programs who’s responsible for planning the topics and booking guests. If you’re a producer, would you rather be approached by someone who is just trying to get airtime to

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

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Your Publisher Is Not Your Marketer

January 19, 2026 Posted by Rob Eagar No Comments

Many authors quietly assume their publisher is better at marketing books than they are. This perspective isn’t foolish—it’s actually logical. But, this mindset also puts the author’s book at far greater risk than they might realize. Most authors don’t come from marketing backgrounds. They’re professors, counselors, pastors, executives, clinicians, artists, parents, or first-time authors who

Relying on your publisher to market a book can be a risky mistake. Here is what authors should do instead.

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