In the last year, I took up fly-fishing as a hobby. There’s something surreal and invigorating about standing in the middle of a river. However, catching rainbow trout is no easy task. They’re smart, skeptical, and elusive. In fact, there are a lot of similarities between the challenge of fly-fishing and the challenge of marketing: 1.
Press Release: WildFire Marketing Celebrates Back-to-Back New York Times Bestsellers by Wanda Brunstetter and Lysa TerKeurst
Atlanta, GA: Two authors coached by Rob Eagar, president of WildFire Marketing, achieved a rare back-to-back publishing accomplishment. In the past 30 days, Wanda Brunstetter and Lysa TerKeurst both hit the New York Times and USA Today bestseller lists with new books in 2012, which added to their bestselling books in 2011. Brunstetter achieved a
3 Steps to Successful Marketing – Part 3
Earlier, I covered parts one and two of this 3-part series called “3 Successful Steps to Marketing.” To summarize, I’ve explained how effective marketing can be boiled down to three fundamental questions. Whether you’re an author, business owner, or non-profit director, you can achieve success by asking yourself the following: What is your value? Who needs your value
3 Steps to Successful Marketing – Part 2
In part 1 of my 3-part series called “Successful Steps to Marketing.” The gist is that effective marketing can be boiled down to three fundamental questions. Whether you’re an author, business owner, or non-profit director, you can achieve success by asking yourself these three questions: What is your value? Who needs your value the most?
Press Release: New Elizabeth George Website Contest Lets Readers Win Big
New Elizabeth George Website Offers Fans a Chance to Win the Complete After God’s Own Heart® Book Library Eugene, Oregon—August 13, 2012— Harvest House Publishers and WildFire Marketing announce the launch of a new website for perennial bestselling authors, Elizabeth and Jim George (www.ElizabethGeorge.com). Since 1994, the Georges have written over 80 books with more than 8
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