I’m part of the industry expert blogging team over at Digital Book World. DBW was designed to address the radically changing commercial publishing environment by offering educational and networking resources for consumer publishing professionals and their partners — including agents, booksellers and technology vendors. I’ll be speaking at the inaugural DBW Discoverability and Marketing Conference in
WildFire Marketing client, Valorie Burton, will appear on Dr. Oz TV Show, Friday, Sept. 14th
WildFire Marketing client, Valorie Burton, will appear as the featured guest on The Dr. Oz Show airing Friday, September 14th at 4:00pm Eastern. Valorie Burton is the author of Your 5-Minute Personal Coach and Successful Women Think Differently. She will join Dr. Oz to help 50 women filled with emotional baggage that is making them fat,
Think Like a Producer to Get More Media Interviews
If you want to get more media interviews, put yourself in the position of a producer. The producer is the decision-maker behind most radio and TV programs who’s responsible for planning the topics and booking guests. If you’re a producer, would you rather be approached by someone who is just trying to get airtime to
Five Marketing Lessons from Fly-Fishing
In the last year, I took up fly-fishing as a hobby. There’s something surreal and invigorating about standing in the middle of a river. However, catching rainbow trout is no easy task. They’re smart, skeptical, and elusive. In fact, there are a lot of similarities between the challenge of fly-fishing and the challenge of marketing: 1.
Press Release: WildFire Marketing Celebrates Back-to-Back New York Times Bestsellers by Wanda Brunstetter and Lysa TerKeurst
Atlanta, GA: Two authors coached by Rob Eagar, president of WildFire Marketing, achieved a rare back-to-back publishing accomplishment. In the past 30 days, Wanda Brunstetter and Lysa TerKeurst both hit the New York Times and USA Today bestseller lists with new books in 2012, which added to their bestselling books in 2011. Brunstetter achieved a
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