Marketing is a simple process when you boil it down to the fundamentals. Whether you’re an author, business owner, or non-profit director, you can achieve marketing success following these three simple steps. Ask yourself: What is your value? Who needs your value the most? Where do those who need your value congregate in large numbers?
Publishers Make Poor Poker Players
I’m happy to announce that I’ve been asked to be an expert blogger for Digital Book World – the publishing industry’s leading source of news about the future of books. Check out my first article: Publishers Make Poor Poker Players Also, I’ve been invited to speak at DBW’s “Discoverability and Marketing Conference 2012” in New
Stop, Look, and Listen for Better Marketing
Young children are often taught to “stop, look, and listen” before they cross the street. Stop to see what’s in front of you. Look both ways to make sure no cars are coming. And, listen for any oncoming traffic. This same principle works in marketing. For example, I teach marketing seminars at conferences across the
Leak Exclusive Info to Maximize Social Media
If you want more people to follow you on social media, get into the habit of “leaking” exclusive offers or inside information that can’t be found anywhere else. By doing so, you tap into people’s natural curiosity and entice them to stay connected. For instance, if you’re an author, you could leak information on the
How to Become an Online Object of Interest
If you’re an author engaging in social media but struggling to build a growing community, then people probably don’t regard you as interesting. You’re lost in the mix of more appealing authors who are getting attention. So, your goal should be to magnify the best parts of your book and your author expertise. Use your
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