Blog - Page 66 of 117

Sep 10 2012

Think Like a Producer to Get More Media Interviews

If you want to get more media interviews, put yourself in the position of a producer. The producer is the decision-maker behind most radio and TV programs who’s responsible for planning the topics and booking guests. If you’re a producer, would you rather be approached by someone who is just trying to get airtime to

Sep 03 2012

Five Marketing Lessons from Fly-Fishing

In the last year, I took up fly-fishing as a hobby. There’s something surreal and invigorating about standing in the middle of a river. However, catching rainbow trout is no easy task. They’re smart, skeptical, and elusive. In fact, there are a lot of similarities between the challenge of fly-fishing and the challenge of marketing: 1.

Aug 27 2012

Press Release: WildFire Marketing Celebrates Back-to-Back New York Times Bestsellers by Wanda Brunstetter and Lysa TerKeurst

Atlanta, GA: Two authors coached by Rob Eagar, president of WildFire Marketing, achieved a rare back-to-back publishing accomplishment. In the past 30 days, Wanda Brunstetter and Lysa TerKeurst both hit the New York Times and USA Today bestseller lists with new books in 2012, which added to their bestselling books in 2011. Brunstetter achieved a

Aug 27 2012

3 Steps to Successful Marketing – Part 3

Earlier, I covered parts one and two of this 3-part series called “3 Successful Steps to Marketing.” To summarize, I’ve explained how effective marketing can be boiled down to three fundamental questions. Whether you’re an author, business owner, or non-profit director, you can achieve success by asking yourself the following: What is your value? Who needs your value

Aug 20 2012

3 Steps to Successful Marketing – Part 2

In part 1 of my 3-part series called “Successful Steps to Marketing.” The gist is that effective marketing can be boiled down to three fundamental questions. Whether you’re an author, business owner, or non-profit director, you can achieve success by asking yourself these three questions: What is your value? Who needs your value the most?